With the help of Venables Bell & Partners and Ty Mattson, a graphic designer at Mattson Creative, Audi created a children's book titled 'It Couldn't Be Done: The Audi Story.'
The 28-page book presents graphic images in black, white and red with rhyming words about how the brand has overcome adversity throughout the years. Although the simplistic storybook is something that kids would definitely find enjoyable, like the classic Dr. Seuss books, this Audi storybook is made to be enjoyed by people of all ages.
Aspiring young inventors as well as longtime auto enthusiasts will enjoy this sweet tale that provides inspiration on overcoming obstacles, achieving the impossible and bringing concepts to life by continually dreaming big. This is one message that is timeless and applicable to children just as much as it is adults who are looking to innovative.
What's Driving This Trend
- Auto-centric Children's Books
- Disruptive Innovation Opportunity: Create more children's books centered around automobiles to educate and inspire young minds about the automotive industry.
- Branding Through Storytelling
- Disruptive Innovation Opportunity: Explore the use of storytelling as a marketing tool to create emotional connections with consumers and convey brand values.
- Cross-generational Appeal
- Disruptive Innovation Opportunity: Develop products and content that can be enjoyed by people of all ages, bridging generational gaps and expanding market reach.
Who This Affects Most
- Automotive
- Disruptive Innovation Opportunity: Incorporate storytelling and educational elements into automotive products and marketing campaigns to engage and captivate customers.
- Publishing
- Disruptive Innovation Opportunity: Create a new genre of children's books focused on various industries, such as automotive, to introduce young readers to different fields of interest.
- Marketing and Advertising
- Disruptive Innovation Opportunity: Adopt innovative storytelling techniques as a means of brand promotion, connecting with audiences on a deeper level and leaving a lasting impact.
