With the help of Venables Bell & Partners and Ty Mattson, a graphic designer at Mattson Creative, Audi created a children's book titled 'It Couldn't Be Done: The Audi Story.'
The 28-page book presents graphic images in black, white and red with rhyming words about how the brand has overcome adversity throughout the years. Although the simplistic storybook is something that kids would definitely find enjoyable, like the classic Dr. Seuss books, this Audi storybook is made to be enjoyed by people of all ages.
Aspiring young inventors as well as longtime auto enthusiasts will enjoy this sweet tale that provides inspiration on overcoming obstacles, achieving the impossible and bringing concepts to life by continually dreaming big. This is one message that is timeless and applicable to children just as much as it is adults who are looking to innovative.