The Issa London 2010 London Fashion Week show had their models strutting the catwalk with sky-high cowlicks. These high hairstyles defied gravity above their foreheads, adding a couple of inches to the already tall models' heights.
These cowlicks, however, were absolutely stunning as the stylists created lovely little chignons that hid behind the tall hair structure. Maybe these little buns also had something to do with how the cowlicks maintained their elevated height.
Implications - Businesses that can transform a traditionally tacky or tasteless style to one that embodies glamor and high-fashion will likely benefit by capturing the attention of many individuals within that industry.