Famous Israeli chef Gil Hovav is currently leading a series of food tours through Tel Aviv. While Hovav is well known for hosting the cooking show 'Captain Cook,' now the famed foodie is lending his talents to a different part of the food industry.
The food tours led by Hovav and partner Jack Gottlieb are part of a series of e-guidebooks called 'Israel’s Top 100 Ethnic Restaurants.' The tours take participants through Tel Aviv, stopping at different markets, mom-and-pop restaurants and other hidden gems along the way. In conjunction with the tours, the e-guidebooks help to introduce foodies to authentic Israeli culture and cuisine. In short, Hovav and Gottlieb aim to create a Jewish version of TripAdvisor for tourists.
With the endorsement of a famous Israeli chef, the tours have become a popular way for tourists to uncover some of the Tel Aviv's best kept secrets.