Isabeli Fontana is an ‘Easy Rider' in the Wish Report

 - May 6, 2009   Updated: Mar 31 2011
References: & fashioncopious.typepad
The latest issue of bimonthly Brazilian publication The Wish Report rides on the trend of female bikers with supermodel Isabeli Fontana.

Fontana stars in the editorial 'Easy Rider' as a sexy siren on a hot motor bike with the guys all over her.

Check out other biker chic trends below.

Implications - There is something about a girl on a motorcycle that guys can't resist. Advertisements that feature similar pictures are bound to do extremely well because of society's fascination with the 'bad-girl' image. Images of girls taking on the 'bad-girl' role sends a message of sexiness, desire and thrill to the consumer. These qualities will attract both women and men towards a product.