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Biker Chick Chic

Isabeli Fontana is an ‘Easy Rider' in the Wish Report

— May 6, 2009 — Autos
The latest issue of bimonthly Brazilian publication The Wish Report rides on the trend of female bikers with supermodel Isabeli Fontana.

Fontana stars in the editorial 'Easy Rider' as a sexy siren on a hot motor bike with the guys all over her.

Check out other biker chic trends below.

Implications - There is something about a girl on a motorcycle that guys can't resist. Advertisements that feature similar pictures are bound to do extremely well because of society's fascination with the 'bad-girl' image. Images of girls taking on the 'bad-girl' role sends a message of sexiness, desire and thrill to the consumer. These qualities will attract both women and men towards a product.
Trend Themes
1. Biker Chic Trend - The trend of female bikers portrayed as sexy sirens on motorcycles is bound to do extremely well in advertising, appealing to society's fascination with the 'bad-girl' image.
2. Motorcycle Advertising Trend - Advertisements featuring images of girls on motorcycles send a message of sexiness, desire, and thrill, attracting both women and men towards a product.
3. Bad-girl Image Trend - The 'bad-girl' image trend in advertising showcases girls taking on a rebellious role, conveying a sense of sexiness, desire, and excitement to consumers.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the biker chic trend by incorporating motorcycle-inspired clothing and accessories into their collections.
2. Automotive Industry - The automotive industry can leverage the motorcycle advertising trend by featuring attractive models on motorcycles in their marketing campaigns to evoke feelings of sexiness and desire towards their vehicles.
3. Entertainment Industry - The entertainment industry can explore the bad-girl image trend by creating films, TV shows, or music videos that showcase strong female characters embracing a rebellious and thrill-seeking lifestyle.
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