Nigeria-based digital entertainment company Iroko is dedicated to expanding the reach and capabilities of artists across Africa, and its IrokoX platform is a step in that direction. The online stage will host art from many different media, focusing in particular on film and music.
The IrokoX platform has two arms: production and distribution. On the production side, IrokoX offers artists things like production assistance and studio resources. This helps artists who lack experience but have a wealth of vision to create professional-looking projects.
For distribution, IrokoX gives artists the opportunity to show their work on YouTube channels, iTunes, and Google Play. It also helps artists to monetize their work, with an 80/20 revenue split in which the artists receive 80 percent.
What's Driving This Trend
- Digital Art Platforms
- Disruptive innovation opportunity: Develop a platform that connects artists from various backgrounds and enhances their reach and capabilities.
- Artistic Collaboration
- Disruptive innovation opportunity: Create a platform that enables artists to collaborate on cross-media projects and share resources.
- Monetization Strategies
- Disruptive innovation opportunity: Develop new methods for artists to monetize their work while maintaining a fair revenue split.
Who This Affects Most
- Entertainment
- Disruptive innovation opportunity: Integrate technology and artistic platforms to revolutionize the production and distribution of entertainment content.
- Streaming Services
- Disruptive innovation opportunity: Create a streaming service tailored specifically for showcasing and promoting diverse forms of African art.
- Creative Industries
- Disruptive innovation opportunity: Develop innovative solutions that empower artists and contribute to the growth of the creative industries in Africa.
