Two Stacks makes Irish whiskey in a can ready to take on the go, and the 100ml cans can be conveniently purchased in a four-pack. The whiskey can also be found in a traditional bottle but the compact cans set themselves apart as "the world’s first 43% ABV whiskey in a can." Thanks to the size of the packaging, each can is roughly the equivalent to two shots.
The contents of the can itself are made up of a blend of different types of grain bills and cask finishes, including mostly light grain and dark grain whiskey aged in bourbon casks and virgin oak, respectively, plus pot still malt whiskey aged in oloroso sherry butts, double-distilled malt whiskey aged in bourbon casks and peated malt whiskey aged in bourbon casks.
Key Themes Behind This Trend
- Canned Whiskey
- Two Stacks creates convenience and portability for whisky drinkers with their canned Irish whiskey product.
- Packaged-alcohol Convenience
- By offering a unique and convenient package, Two Stacks is catering to consumers looking for a portable drinking experience.
- Innovative Whiskey Blends
- Two Stacks showcases the possibilities of different types of grain bills and cask finishes in a single product, introducing a new way of experiencing whiskey.
Where This Applies
- Alcohol Manufacturing
- Other alcohol manufacturers can explore offering a canned version of their products for a new and unique customer experience.
- Packaging Industry
- Packaging companies can look into creating innovative packaging options for the alcohol industry, to cater the growing need for portable drinking options.
- Retail Industry
- Retailers can capitalize on the trend of convenience and portability, by creating a section for canned or packaged alcohol products for consumers on the go.
