Aperture-Inspired Drink Cups

The 'IRISgo' Cups Twist to Create a Leakproof Seal

The 'IRISgo' cups are a range of reusable drinking vessels for those seeking out a better way to carry their choice of beverage with them when heading out of the house. The cups feature an aperture-inspired closure system that will create a leakproof seal in order to prevent spillage and also retain heat for hot drinks. The cups come in two size options to accommodate large or small amounts of beverage and are crafted from high-quality components to ensure they are ready for years of continued use.

The 'IRISgo' cups have been designed, developed and tested in Switzerland, and will accommodate a better drinking experience thanks to their distinct design. The large mouth opening on the cup allows for easier drinking as well as refilling to make it more like a conventional cup.

Leakproof Drinkware
The use of aperture-inspired closure systems on drinkware with a leakproof seal for easy transportation of beverages on-the-go.
Reusable Vessels
The trend towards more sustainable, eco-friendly solutions for drinking vessels that can be used over and over.
Distinctive Design
The use of unique, eye-catching designs on drinkware to enhance the user's experience and differentiate the product from traditional drinkware.

Sectors Adopting This

Food & Beverage
Restaurants, cafes, and coffee shops can offer customers a more convenient and eco-friendly experience with reusable, spill-proof drinkware.
Travel & Tourism
Products like the 'IRISgo' cups can be marketed towards travelers who prioritize sustainability and convenience when it comes to beverage transport.
Retail
Retail stores can offer customers innovative drinkware solutions that stand out from traditional drinkware and promote sustainable behavior.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 84%
Freshness 9%