Cooks in Iran have tried to assemble the world's largest ostrich sandwich at a food festival in Tehran in a bid to promote healthy eating and Iran's fledgling ostrich farming business. 'Tried' being the operative word.
About 1,500 Iranian cooks used 1,000 kg of ostrich meat to make the 1,500m (4,920ft) long sandwich. The organizers were hoping that those dimensions would propel them into the Guinness Book of Records.
Making the sandwich took the cooks two days and then it all went terribly wrong. After watching the sandwich being made in Iran for two days, onlookers rushed forward to eat it--before it could be measured for the record.
The organizers in Iran are hoping that a video they have of the event will count as evidence.
What's Driving This Trend
- Giant Food Creations
- Creating larger-than-life food items for promotional and entertainment purposes.
- Alternative Protein Sources
- Introducing more sustainable, less conventional meat options to the market.
- Food Tourism
- Using unique, attention-grabbing food creations to attract tourists and promote local cuisine.
Who This Affects Most
- Food and Beverage
- Innovating in the food and beverage industry by experimenting with alternative meat sources and creating unique, eye-catching food items.
- Tourism and Hospitality
- Using food as a tourist attraction and promoting local cuisine as a way to boost tourism.
- Agriculture and Farming
- Exploring new farming opportunities, such as ostrich farming, to produce sustainable and ethical meat.
