Ira Leoni's Food Photography Transforms Slabs of Meat Into Pretty Portraits

 - Jul 13, 2011
References: iraleoni &
Ira Leoni is a German food photographer who transforms a wide variety of edibles into appealing pieces of art. Her portfolio is stacked with photographs showcasing a varied palette of flavors, colors and savory dishes.

This particular series shows Ira Leoni's ability to transform slabs of meat into delicate and soft portraits. While meat is typically not considered something dainty or fine, Ira Leoni manages to use it in a way that creates a charming finished product. She transforms steak into a heart, salmon into flowers and the lustrous head of a dead fish into an appealing tablecloth arrangement. The work by Ira Leoni will most definitely transform the way you look at you food.

Implications - Businesses that are able to transform an everyday or commonly used item into something that offers consumers a fresh perspective or a new experience will appeal to a large audience. Businesses that are innovative in the way in they portray themselves and their products will see large returns.