Apple's Tech Commercial is a Consumer-Oriented Take on Privacy

 - Mar 18, 2019
References: youtube & fastcompany
The latest iPhone ad by Apple is dedicated to honoring the importance of privacy. The commercial proves to be quite clever and, in the tech company's signature style — quite minimalist, as well.

The marketing campaign is consumer-oriented and it recognizes the automatic user assumption that data is valuable and needs to be protected. The iPhone ad begins with a set of signs reading 'No Trespassing' and 'Keep Out.' It captures the everyday life of the modern consumers and highlights "the steps it takes to keep [one's] data private." As Apple's phone products have been recognized as highly security-oriented — some even went as far to classify that "one of the company's best product is privacy," the commercial finishes off with the image of the iPhone.