Lifestyle-Accommodating Writing Utensils

The Invisi Pen is Machined Out of Brass Billets

The Invisi Pen is a charming stationery solution that aims to transform the user experience and help make writing utensils relevant once again for those who might have lost interest in them. Designed by Raft Wong of the Rcube Design Studio, the pen is crafted from machined brass billets and is intended to be used at home, the office or out in the world. This is thanks to a stationary design that consists of a heavy brass dock that can be swiveled with the pen to easily pop out the cap for taking it with you wherever you go.

The Invisi Pen can also be attached onto a keychain or even a necklace to keep it within reach at all times to accommodate the fast-paced lifestyle of urban consumers.

Lifestyle-accommodating Writing Utensils
The Invisi Pen aims to make writing utensils relevant again by being stylish and portable.
Machined Brass Stationery
Crafting writing utensils from machined brass billets allow for a more luxurious and durable writing tool.
Pocket-sized Pens
The Invisi Pen's portability allows for a compact and convenient writing utensil.

Industries Being Reshaped

Stationery Industry
Companies can innovate their products, like pens, to incorporate fashion-forward designs and functionalities to appeal to modern consumers.
Luxury Industry
The use of high-quality materials, like machined brass, can cater to consumers seeking luxurious and long-lasting products.
Accessories Industry
Incorporating pens into everyday accessories, like keychains and necklaces, provide new opportunities for the accessories industry.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 51%
Freshness 9%