CASETiFY's International Women's Day Collection Supports Girls Inc.
Laura McQuarrie — March 9, 2019 — Tech
References: casetify & prnewswire
For March 8th, CASETiFY launched an International Women's Day collection of tech accessories called 'Her Impact Matters' and 100% the net proceeds from the empowering new collection will be donated to Girls Inc. This range of tech accessories includes exclusive iPhone case designs and Apple Watch Bands with stickers, positive statements and bold graphic styles.
As well as being able to find fin designs on CASETiFY's signature Impact iPhone Case, consumers will also spot a new Reflective Mirror iPhone Case in the collection, alongside printed saffiano Apple Watch Bands.
On International Women's Day and beyond, the #HerImpactMatters hashtag will be celebrating and supporting strong women of today, as well as the next generation of women who are set to make an impact on the world.
As well as being able to find fin designs on CASETiFY's signature Impact iPhone Case, consumers will also spot a new Reflective Mirror iPhone Case in the collection, alongside printed saffiano Apple Watch Bands.
On International Women's Day and beyond, the #HerImpactMatters hashtag will be celebrating and supporting strong women of today, as well as the next generation of women who are set to make an impact on the world.
Trend Themes
1. Women Empowerment Accessories - Creating unique tech accessories that empower women can differentiate a company's brand and meet the growing demand for gender-specific products.
2. Socially Responsible Products - Including a charity element in product design can appeal to conscious consumers and have a positive impact on society.
3. Philanthropic Collaborations - Partnering with a charity for product releases can enhance both the brand's image and increase awareness for the cause.
Industry Implications
1. Fashion - Apparel companies can innovate by offering more tech accessories for women, integrating empowerment messages and donating part of proceeds to charity.
2. Technology - Tech companies can expand their target market by creating gender-specific products that empower women and also support causes that align with their brand values.
3. Non-profit - Non-profits can collaborate with fashion and tech companies to increase awareness and support for their causes by incorporating charity elements in product design.
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