This past week a fabulous light festival called “Luminale” has been taking place in Frankfurt Germany. Designers exhibit fantastic illuminated projects on various architectural canvases including bridges, buildings, churches and river embankments. The festival occurs every two years, in various regions of Germany and the works are viewed by over 100,000 visitors. Mark your calendar for 2010!

Implications - Traditions are something that many people look forward to, and getting people excited for something is what makes a tradition so special. Businesses that create traditions will gain loyal customers that will look forward to that special time of year. A popular business tradition example is the McDonald's monopoly time where people will go out of their way to eat extra McDonald's for their chance to win a prize.