French safe drinking organization Entreprise & Prevention is using video games to reach its core target of teenagers and young adults, but it’s not just any video game for a traditional console that they’ve thrown their resources behind. This message is bottled in a super sexy, hip Parisian show, Decide-Toi Clement: Ce Soir il Conclut. The interactive show is full of drinking, sex, parties and beauty all seen through the eyes of a geek trying to make his own in Paris.
The show, available exclusively online, was specially adapted for video game use through production agency Ninth Pole, known for their innovation in new media and graphic design team Interaction Games.
Although it may seem counter-intuitive to reach an audience of the hippest and sexiest in Paris through video games, a pastime traditionally reserved for the solitary, Decide-Toi Clement: Ce Soir il Conclut is simple, fun and entertaining as you watch the characters act out what you’ve chosen for them to do. The message is conveyed, for example, when your ability to pick up chicks, marked by your score in the corner, falls in points the more you drink. The message is subtle, but most importantly accurate. By E & P using the interaction element of simple video games, it has conveyed its message much more creatively and effectively than traditional safe drinking campaigns could have.
Image source: Facebook
Key Themes Behind This Trend
- Interactive Psas
- Using video games and interactive shows to convey important social messages.
- Adapting Shows for Video Games
- Modifying traditional shows for use in the video game medium.
- Creative Safe Drinking Campaigns
- Using innovative and entertaining methods to promote responsible drinking.
Where This Applies
- Social Awareness Organizations
- Non-profit organizations focused on raising awareness for important social issues.
- Entertainment Production Agencies
- Companies specializing in producing interactive shows and adapting them for various mediums.
- Alcohol Industry
- The beverage industry, particularly companies involved in the production and distribution of alcoholic beverages.
