Skincare label Jergens recently launched its latest line of 'Natural Glow Instant Sun Sunless Tanning Mousse.' It is developed to evoke a natural glow with no orange hues, ensuring that it authentically replicates a day under the sun. After application, the results are transformational and can be seen within the same day. There are three natural colors to cater to different skin tones and personal preferences -- 'Light Bronze,' 'Deep Bronze,' and the newest 'Ultra Deep Bronze.'
The Ultra Deep Bronze can be applied for those who have deeper skin tones, or those who want their glow to be longer lasting when the end of summer comes around. The application process consists of dispensing the airy tanning mousse onto the skin to be evenly spread out. It also has quick drying elements within 60 seconds, building up color for the following four hours.
Why This Trend Is Growing
- Natural Tanning Mousses
- The rising demand of natural-looking tanning mousses present disruptive innovation opportunities in the cosmetic industry for a more sustainable formulation and packaging.
- Instant Sunless Tanning Products
- Innovative instant sunless tanning products that provide a long-lasting natural glow and quick-drying elements are becoming a trend in the beauty and skincare industry.
- Tanning Mousses for Different Skin Tones
- Insights from diverse customers' preferences for different shades of natural-looking tanning could lead to the development of customized tanning mousses and potential for multicultural beauty markets.
Industries Being Reshaped
- Cosmetics
- Cosmetic companies can release their own line of natural tanning mousses as a competitor in the market, prioritizing using natural ingredients to attract consumers.
- Skincare
- Skincare companies can incorporate natural-looking tanning mousses into their product line as a new innovative solution to providing a youthful glow to their customers.
- Packaging
- Sustainable packaging materials present a disruptive innovation opportunity in the beauty and cosmetic industry, aiming to meet customer preference for eco-friendly and recyclable packaging materials.
