Bentley's latest app called 'Inspirator' uses a facial recognition sensor to pair consumers with the prefect vehicle. The brand is promoting the app with a musical ad that is filled with people's happiest memories.
The ad aims to appeal to consumers on an emotional level and shows viewers how the 'Inspirator' app can recognize these emotions. The app is designed to read human emotions that are conveyed across each person's face when they find a vehicle that makes them happy. The app is connected to a database containing "emotion metric algorithms and data from 3.4 million faces across 75 countries."
This mobile platform is powered by 'VML London' and is currently available on iPads and iPhones.