While augmented reality can help you learn more about where to put your furniture, mobile technology can also add context and educate in the form of a coffee table book like Inside Tracks. The book of photography lets readers learn more when they point their smartphones at a page, which will offer added video content.
Inside Tracks follows writer Robyn Davidson across the Australian outback in the 1970s as photographed by Rick Smolan for National Geographic. The 1700 mile trip resulted in her memoir Tracks, which is now being turned into a film.
Using the Aurasma app from HP, readers get to immerse themselves in Davidson's story and see the pictures that inspired the movie scenes and how the captured images were incorporated.
What's Driving This Trend
- Mobile-integrating Photography Books
- Photography books that utilize mobile technology to offer additional video content through smartphone cameras.
- Augmented Reality Education
- Educational content that uses augmented reality technology to provide a more immersive learning experience.
- Converged Media
- The integration of various media forms to create a more engaging and comprehensive experience for consumers.
Who This Affects Most
- Publishing
- Opportunities to make book content more interactive by integrating mobile and AR technologies for a more engaging experience.
- Education
- Utilizing AR technology to supplement traditional educational material, creating a more engaging and experiential learning experience.
- Film and Entertainment
- Creating additional interactive content related to a film or television series, enhancing the overall entertainment experience.
