Although in-plane streaming services are nothing new, there always seems to be a limited selection of on-board entertainment. To change this, Virgin America has teamed up with Netflix to provide travelers with an endless catalog to choose from.
Netflix is one of the most popular in-home entertainment platforms, which can be now enjoyed from thousands of feet in the air. More importantly, Netflix will be offered for free so those who aren't members can still enjoy the in-plane streaming service.
This co-branded endeavor will be extremely beneficial for longer flights as it ensures an endless possibility of entertainment choices. The move also bodes well for Netflix, which can gain more customers through what is essentially a hyper-targeted trial session.
Why This Trend Is Growing
- In-plane Streaming Services
- Expect more airlines to offer in-plane streaming services as a way to enhance traveler experience and draw in more passengers.
- Co-branding Partnerships
- Companies across various industries can leverage co-branding partnerships to reach new audiences and spur innovation in their products and services.
- Hyper-targeted Trial Sessions
- Offering free and convenient hyper-targeted trial sessions can lead to a boost in customer acquisition for businesses across industries.
Industries Being Reshaped
- Airline
- Airlines can enhance traveler experience and acquire new passengers by offering in-plane streaming services in partnership with popular entertainment companies.
- Entertainment
- Entertainment companies can reach new audiences and gain new customers by partnering with airlines to offer their content for in-flight streaming.
- Marketing & Advertising
- Marketing and advertising agencies can leverage co-branding partnerships to create innovative campaigns and reach new audiences for their clients.
