Poor little Disaster Girl--she's seen fires and mounting national debt, raging storms, a disgraced president, and so much more. This little unknown 'Disaster Girl' is a picture with a transparent background so that she can be placed on top of any other photo you choose.
Will Disaster Girl's identity ever be revealed? Probably not. But she will have her 15 minute of fame on the web.
Implications - One of the best ways a company or brand can garner interest in their product is by creating advertising that directly appeals or mimics an Internet meme. By referencing a topic already a part of the pop culture conversation, the brand increases their chances of having the companies' marketing go viral.