'Ink illustrated' by Happypets captures the current shift in permanent art appreciation. Publishers KesselsKramer teamed up with Swiss designers HappyPets to create this limited-edition book. The book shares insight through fictional short stories to explain why people have decided to permanently ink their bodies.
Ink illustrated by Happypets is visually stunning, but I am sure it is also a great read.
Implications - Though tattoos were once seen as the mark of a social outcast, shows like Miami Ink have made this body mod a widely accepted art form. Nowadays, people either get inked for a sentimental reason or just because they appreciate the art. This has inspired brands and designers to incorporate tattoo imagery into their products for a mainstream audience.
What Makes This Trend Stand Out
- Mainstream Tattoo Appreciation
- Opportunity for brands and designers to incorporate tattoo imagery into their products for a mainstream audience.
- Emotional Tattoo Significance
- Brands can tap into the sentimental reasons behind people getting tattooed and create products that cater to those emotional connections.
- Storytelling Through Tattoos
- Brands can explore using tattoos as a storytelling medium, creating products or content that convey narratives through tattoo imagery.
Sectors Adopting This
- Fashion and Apparel
- Fashion brands can incorporate tattoo designs into their clothing lines, appealing to the mainstream tattoo appreciation trend.
- Beauty and Personal Care
- Beauty companies can develop tattoo-inspired makeup or skincare products that cater to the emotional and artistic aspects of tattoo appreciation.
- Publishing and Media
- Publishers can explore creating more books or digital content that celebrate the stories behind tattoos, connecting with the storytelling through tattoos trend.
