Indoor Tree Trunks

Project ‘Quercus' Uses a Cast of a 150 Year-Old Oak Trunk

The ‘Quercus’ water barrel project was made my Weyers & Borms and features a cast of a 150 year-old oak trunk.

The unique water barrel is made from a polyester and fibreglass and looks like a real-life tree stump.

The project was aimed around releasing collected water via a small tap that was built into the trunk.

Implications - Today's eco-conscious consumer is constantly seeking ways to become closer to nature on a daily basis, resulting in pieces like the Quercus. With a rising sense of mass eco consciousness, the design industry is seeing many more interior and fashion pieces that incorporate a sense of naturalism. Companies can capitalize on this movement by incorporating a woodland aesthetic or the use of recycled materials into product manufacturing.

Eco Conscious Design
Opportunity to create interior and fashion pieces that incorporate a sense of naturalism.
Woodland Aesthetic
Opportunity to incorporate natural elements and designs inspired by forests and trees.
Recycled Material Manufacturing
Opportunity to utilize recycled materials in product manufacturing.

Sectors Adopting This

Interior Design
Opportunity for interior designers to create eco-conscious spaces with a naturalistic touch.
Fashion
Opportunity for fashion brands to incorporate woodland aesthetics into their designs.
Sustainable Manufacturing
Opportunity for manufacturers to incorporate sustainable practices and use recycled materials.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 62%
Freshness 8%

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