Trend Hunter met with a groundbreaking indie designer duo to talk about their new modern menswear line 'The Traveler.' Ethan Song, the co-founder and creative director of Frank & Oak and Douglas Bensadoun, the creative director of ALDO teamed up to create a 10-piece collection that takes a modern approach to timeless looks.
The items in the collection are purposefully versatile for men always on the go. Whether you're getting coffee on lunch or attending a conference, the duo wants to provide outfits that are appropriate for both occasions. Their merchandising strategy is also versatile and functional.
Their retail style is convenient because they make the items available online. If they don't fit when you order them, you can easily return them without having to go through the often frustrating shopping experience.
The indie designer duo have the same vision and are influencing other retail companies around the world. They really pay attention to what's happening in the industry and with their passionate curiosity they make new ideas work.