Aromatic-Themed Tonal Sneakers

New Balance's 574 Sneaker Gets a New Incense Colorway Update

New Balance launches its 574 sneaker model in a new neutral Incense colorway design. The palette features beige palettes and despite the inspiration behind it, it does not have any aroma to it. Most of the shoe's upper is made from TENCEL Lyocell materials and has chrome-free suede.

This is all complete in the Incense color with another shade making up the heel overlays and the N logo on the side of the shoe. Both of these sections contrast against the smooth leather makeup of the shoe and the tongue patches, which are made to look like a cork-like visual. The midsoles are done in a crisp white with gray in a colorblocking pattern atop a gum outsole foundation.

Image Credit: New Balance

Neutral-toned Sneakers
Opportunity for sustainable and eco-friendly materials to be incorporated in creating new footwear styles for a wide market.
Chrome-free Suede Fashion
Scope for innovation in creating high-quality fashion products that are eco-friendly and use chrome-free suede material.
Tonal Colorways
Innovative opportunities around creating interesting yet minimalist colorways to suit the needs of niche markets that prefer subtle designs.

Industries Being Reshaped

Footwear Industry
There is room for discovery and use of new materials in creating trendy yet sustainable footwear to provide consumers with unique options.
Fashion Industry
More innovation in developing sustainable materials and eco-friendly designs would lead to added value for conscious fashion consumers.
Materials Manufacturing Industry
There is a need for better eco-friendly materials that can be used to create high-quality fashionable products.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 41%
Freshness 10%