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Making Inaugural Style History

Designers Clamor to Dress the Obamas

— November 15, 2008 — Fashion
Marc Bouwer says that all the fashion designers are frothing at the mouth to be selected to design for Michelle Obama and her family.

People Magazine asked some designers to sketch their ideas in case she didn't go with J. Crew on Inauguration Day. Bouwer loves the red, white and blue motif, while Isabel Toledo and Reem Acra take a more glam approach for the new First Family.

Implications - Many designers are excited to dress Mrs. Obama because she is very body-conscious. She is almost like a breath of fresh air for designers who are used to stick-thin models. The featured images show the entire Obama family in outfits created by fashionable designers.
Trend Themes
1. Fashion Design for Body-conscious Clients - Designers are excited to dress Mrs. Obama, a body-conscious client, opening up opportunities for creating fashionable designs for a broader range of body types.
2. Glamorous Approaches to Inaugural Fashion - Designers like Isabel Toledo and Reem Acra take a glam approach to dressing the new First Family, suggesting opportunities for creating high-end, luxurious fashion pieces for special occasions.
3. Red, White, and Blue Motif Trend - The red, white, and blue motif showcased by designer Marc Bouwer suggests an emerging trend in patriotic-themed fashion, providing opportunities for designers to create collections aligned with national pride.
Industry Implications
1. Fashion Design - The excitement surrounding dressing Mrs. Obama presents opportunities for designers to innovate and cater to body-positive fashion trends.
2. Luxury Fashion - The glam approaches endorsed by designers like Isabel Toledo and Reem Acra offer possibilities for luxury fashion brands to create exquisite and opulent pieces for special events.
3. Patriotic-themed Fashion - The red, white, and blue motif trend suggested by Marc Bouwer's design sketches opens up opportunities in the fashion industry to create collections that celebrate national pride.
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