Crude Diagram Stationary

(In)Appropriate Letterpress Cards Say How Special You Are in a Rude Way

Safwat Saleem's collection of (In)Appropriate Letterpress Cards display a holiday greeting in the most unlikely of ways.

Most cards depict a fuzzy picture that will cause the viewer to "ooh" and "awe;" Saleem's, on the other hand, show a Venn diagram or a bar graph that crudely tells the reader how appreciated they are. For instance, for the 'How I Spent My Day' card, a pie chart is shown depicting a large blue space that reads "Not Thinking of You" and a tiny tan sliver that says "Thinking of You Long Enough to Send This Card." Not exactly words that go to great lengths to show affection, but if they weren't insulting then the greetings couldn't be deemed inappropriate.

The (In)Appropriate Letterpress Cards are part of a Kickstarter project that also boasts a "Badass" memo book.

Inappropriate Greetings
Creating greeting cards that display messages in an unconventional and possibly offensive way.
Data-driven Design
Incorporating data visualization into design to create unique products.
Humorous Paper Products
Designing paper products that make people laugh through humor or satire.

Sectors Adopting This

Stationery
The stationery industry could incorporate data visualization and humor into their product lines.
Greeting Cards
The greeting card industry could introduce a new line of inappropriate or humorous greeting cards.
Printing
The printing industry could focus on incorporating unique designs that incorporate data visualization and humor.
SCORE
1.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 13%
Freshness 8%

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