In Service by Julia Fullerton-Batten, a photographer based in London, England, it a photo series that will bring to mind the hit television drama, 'Downton Abbey.' It is a reflection on the Edwardian era in Britain and the servant culture that came hand-in-hand with it. Although a stylized version of the happenings in such wealthy homes, it also captures the exploitation and abuse that often went on behind closed doors.
Shot in three stately homes in South England, In Service by Julia Fullerton-Batten showed the servants in authentic butler and maid uniforms while their employers can be seen in luxurious modern garb from the likes of Alexander McQueen and Chanel. This helps divide the two classes even further. The tableaus are captivating.
Why This Trend Is Growing
- Edwardian-era Style
- Disruptive innovation opportunity: Design and produce modern clothing inspired by the Edwardian era to tap into the demand for vintage fashion.
- Class Divide Depiction
- Disruptive innovation opportunity: Create immersive experiences or interactive platforms that educate and raise awareness about the historical class divide and its impact on society.
- Exploration of Servant Culture
- Disruptive innovation opportunity: Develop digital platforms or apps that offer virtual tours or interactive exhibitions showcasing the history and stories of servant culture during the Edwardian era.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion designers to create a collection that combines Edwardian-inspired styles with modern elements for a unique and fashionable look.
- Education
- Disruptive innovation opportunity: Partner with educational institutions or museums to develop educational programs or exhibits that shed light on the social dynamics of the Edwardian era and its relevance to today's society.
- Virtual Tourism
- Disruptive innovation opportunity: Create a virtual tourism platform that allows individuals to explore historical locations, such as stately homes, and learn about the servant culture of the Edwardian era through interactive experiences.
