Starbucks is Serving Up a New Impossible Breakfast Sandwich
Katherine Pendrill — June 23, 2020 — Lifestyle
With the growing demand for plant-based breakfast offerings, Starbucks has just unveiled its new Impossible Breakfast Sandwich. As Starbucks' Chief Sustainability Officer Michael Kobori puts it, "We are thrilled to expand our plant-based menu into food with this new breakfast sandwich."
Starbucks' Impossible Breakfast Sandwich is an on-the-go breakfast solution that's packed with a whopping 22 grams of protein per serving. The sandwich is made with a plant-based Impossible sausage patty, topped with a cage-free fried egg, and aged cheddar cheese, served on artisanal ciabatta bread. Though the patty is plant-based, the addition of eggs and cheese means that the sandwich is not vegan-friendly.
The limited-time Impossible Breakfast Sandwich will be available from participating Starbucks locations nationwide throughout the summer.
Image Credit: Starbucks.
Starbucks' Impossible Breakfast Sandwich is an on-the-go breakfast solution that's packed with a whopping 22 grams of protein per serving. The sandwich is made with a plant-based Impossible sausage patty, topped with a cage-free fried egg, and aged cheddar cheese, served on artisanal ciabatta bread. Though the patty is plant-based, the addition of eggs and cheese means that the sandwich is not vegan-friendly.
The limited-time Impossible Breakfast Sandwich will be available from participating Starbucks locations nationwide throughout the summer.
Image Credit: Starbucks.
Trend Themes
1. Plant-based Breakfast Offerings - The growing demand for plant-based breakfast offerings presents an opportunity for food companies to create innovative new products in this category.
2. Vegetarian Fast Food - Offering vegetarian and vegan options for on-the-go meals can disrupt the fast food industry and attract a new customer base to traditional fast food chains.
3. Alternative Protein Sources - Developing new and innovative meat alternatives like Impossible sausage patties, and exploring other plant-based protein sources present opportunities for food manufacturers to create disruptive products.
Industry Implications
1. Fast Food Industry - Introducing plant-based breakfast options can attract a new customer base and disrupt the traditional fast food industry.
2. Food Manufacturing Industry - Manufacturers can explore alternative protein sources and plant-based nutrition to create new and innovative products, disrupting the food industry landscape.
3. Café Industry - The growth of plant-based cuisine presents a unique opportunity for café owners to provide customers with vegan and vegetarian options, while creating brand differentiation.
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