Runningman Festival and Impact Kitchen Debut a Smoothing
References: insider.fitt.co
Runningman Festival has partnered with Impact Kitchen to launch The Runningman smoothie — a limited-edition functional beverage available to consumers from April 15th through September at all Impact Kitchen locations.
The Runningman smoothie blends pineapple, banana, coconut milk, avocado, butterfly pea flower, honey, and Promix creatine to deliver a light-yellow base with a signature blue swirl that provides quick fuel and longer-lasting nourishment. The blend is rich in vitamin C and healthy fats. Ultimately, the functional beverage helps with supporting recovery, reducing inflammation, and supplying steady energy throughout the day.
When developing the Runningman smoothie, Runningman Festival and Impact Kitchen strived to create a recipe that deliers both taste and utility, using whole food ingredients like avocado and coconut milk for healthy fats that slow down the absorption of sugar and keep energy levels stable, pineapple and banana for natural sweetness and quick carbohydrates, butterfly pea flower for a visual pop and antioxidant boost, and creatine, one of the most researched supplements for improving strength, power, and cognitive performance.
Image Credit: Runningman Festival x Impact Kitchen
The Runningman smoothie blends pineapple, banana, coconut milk, avocado, butterfly pea flower, honey, and Promix creatine to deliver a light-yellow base with a signature blue swirl that provides quick fuel and longer-lasting nourishment. The blend is rich in vitamin C and healthy fats. Ultimately, the functional beverage helps with supporting recovery, reducing inflammation, and supplying steady energy throughout the day.
When developing the Runningman smoothie, Runningman Festival and Impact Kitchen strived to create a recipe that deliers both taste and utility, using whole food ingredients like avocado and coconut milk for healthy fats that slow down the absorption of sugar and keep energy levels stable, pineapple and banana for natural sweetness and quick carbohydrates, butterfly pea flower for a visual pop and antioxidant boost, and creatine, one of the most researched supplements for improving strength, power, and cognitive performance.
Image Credit: Runningman Festival x Impact Kitchen
Trend Themes
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Co-branded Functional Beverages — Limited-edition partnerships between lifestyle events and food operators are creating hybrid drinks that combine supplement-grade ingredients with culinary flavors to deepen brand engagement and drive premium sales.
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Aesthetic-driven Formulations — Visually striking ingredients like butterfly pea flower are being used to pair antioxidant benefits with Instagrammable presentation, opening pathways for products that compete on both efficacy and shareability.
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Recovery-focused On-the-go Nutrition — Portable smoothies that blend creatine, healthy fats, and quick carbs are positioning recovery as an everyday convenience for consumers seeking sustained energy and post-activity restoration.
Industry Implications
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Foodservice & Quick-service Restaurants — Limited-time co-branded menu items serve as experiential differentiators that can increase foot traffic and justify higher price points through perceived novelty and functional benefits.
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Sports Nutrition & Supplement Brands — Brands that integrate whole-food bases and culinary flavor profiles are expanding their market beyond athletes to mainstream consumers interested in both taste and performance support.
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Event & Experiential Marketing — Festival partnerships that feature exclusive consumables create tangible branded moments that enhance attendee loyalty and extend promotional reach through shareable experiences.
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