Naked has announced the launch of 'Coco Gauff’s Protein Pineapple Orange Smoothie,' marking the professional tennis player’s first signature product with the brand in her role as Chief Smoothie Officer. Developed in collaboration with Naked and inspired by Gauff’s preferred fruit flavors, the smoothie combines functional nutrition with refreshing taste.
Formulated with "20 grams of plant-based protein, real pineapple and orange juices, electrolytes derived from coconut water, and essential vitamins B6 and B12, the beverage is designed to support active and on-the-go lifestyles." It also contains 6 grams of fiber and no added sugar, aligning with contemporary consumer preferences for balanced nutrition and clean-label ingredients.
To commemorate the product introduction, Naked and Gauff are providing fans nationwide with opportunities to sample the smoothie prior to its retail debut this fall. Additionally, during U.S. Open Fan Week in New York City, the collaboration will be highlighted through an immersive pop-up activation titled 'Coco’s Corner Store.'
Image Credit: Naked Smoothie
Key Themes Behind This Trend
- Celebrity-endorsed Health Products
- Collaborations with sports celebrities like Coco Gauff unlock new market segments for health-focused consumer products.
- Clean-label Beverage Innovation
- The surge in demand for beverages with no added sugar and clear ingredient transparency is reshaping the health drink industry.
- Functional Nutrition Drinks
- Drinks that combine flavor with functional nutrition, including plant-based proteins and essential vitamins, are captivating health-conscious consumers.
Where This Applies
- Sports Nutrition
- The evolving sports nutrition industry is embracing celebrity partnerships and clean-label trends to meet active lifestyle demands.
- Plant-based Beverages
- The plant-based beverage industry is expanding as it introduces high-protein, nutrient-rich options appealing to diverse consumer demographics.
- Functional Foods and Drinks
- With a focus on health and wellness, the functional foods and drinks industry is being driven by innovative ingredient combinations and nutritional profiles.
