Heading into winter, many people are looking for immune support with Vitamin C and Nature's Bounty is introducing what it calls a "one-of-a-kind supplement contains the only Vitamin C with 24-hour immune support." The Vitamin C softgel supplement is a new, non-GMO solution that uses Ester-C to bolster the immune system and support upper respiratory health. The supplement is also fortified with Vitamin D and zinc, plus antioxidants and herbal favorites like elderberry and echinacea.
As Don Kerrigan, President, North America at The Nature's Bounty Co. says, "Immune 24 Hour + contains Ester-C, the only ingredient on the market that provides round-the-clock immune support, and is clinically studied to last longer than regular Vitamin C."
Image Credit: The Nature's Bounty Co.
What's Driving This Trend
- 24-hour Vitamin Supplements
- The trend of 24-hour vitamin supplements offers disruptive innovation by providing round-the-clock immune support.
- Immune Support
- The trend of immune support products is creating disruptive innovation opportunities for companies to develop new and unique formulas to bolster the immune system.
- Non-gmo Solutions
- The trend of non-GMO supplements presents disruptive innovation opportunities for companies to offer healthier and more natural alternatives to consumers.
Who This Affects Most
- Health and Wellness
- The health and wellness industry can leverage the trend of 24-hour vitamin supplements to create innovative products that cater to consumers' immune support needs.
- Pharmaceuticals
- The pharmaceutical industry can explore the trend of immune support and develop advanced formulations that provide effective and long-lasting immune system benefits.
- Nutraceuticals
- The nutraceutical industry can seize the trend of non-GMO solutions to develop natural and organic supplements that align with consumers' preferences for healthier options.
