Healthycell's Microgel line shares supplements like Immune Super Boost in the form of gels that are easy to take as alternatives to pills and capsules, which can cause difficulty for some people to ingest. The gel-based Super Immune Boost supplement is designed to fortify the immune system with a blend of phytonutrients, including echinacea and elderberry, along with vitamins and minerals that support white blood cell count.
There are thousands of immune-boosting nutrients that can be found in a single gel pack, and with its products, Healthycell estimates that it would take the equivalent of 15 pills to get the same amount of benefit but not a comparable level of absorbtion.
The Microgel line also includes products like Focus+Recall, REM Sleep, Bioactive Multi and Vegan Essentials.
Image Credit: Healthycell
Why This Trend Is Growing
- Gel-based Supplements
- Disruptive innovation opportunity: creating more gel-based alternatives to pills and capsules to make supplements more accessible and easy to take.
- Immune-boosting Supplements
- Disruptive innovation opportunity: developing new immune-boosting supplements that utilize a wide variety of nutrients to support the immune system.
- Microgel Supplement Line
- Disruptive innovation opportunity: expanding the product line of microgel supplements to include a wider range of offerings beyond immune-boosting and sleep support.
Industries Being Reshaped
- Health Supplements
- Disruptive innovation opportunity: exploring new ways to deliver supplements beyond pills and capsules to make them more accessible and appealing to customers.
- Pharmaceuticals
- Disruptive innovation opportunity: developing new forms of medication delivery beyond traditional pills and capsules to make medicine more easy to swallow, especially for children and older adults.
- Functional Foods and Beverages
- Disruptive innovation opportunity: incorporating immune-boosting nutrients into functional foods and beverages to promote overall health and wellness.
