ILIA Beauty's Latest Release Features a Bronzer and Highlighter
Ellen Smith — April 14, 2020 — Fashion
References: iliabeauty & hypebae
Summer is approaching, and those looking to attain a healthy seasonal glow should look no further than ILIA Beauty's latest launch, which is comprised of a highlighter and bronzer that can be used in tandem to help one's skin appear sun kissed.
Both products will arrive in two colorways, offering consumers a hue that's sure to suit their skin tone. Moreover, the conscious consumer will be drawn to these beauty items as they're vegan and cruelty-free, resulting in a guilt-free makeup experience that's an ideal addition to one's beauty bag. The creamy highlighter has a metallic hint that helps to define the natural high points of one's face, while the pearl pigments in the bronzer offer a glowing finish.
Image Credit: ILIA Beauty
Both products will arrive in two colorways, offering consumers a hue that's sure to suit their skin tone. Moreover, the conscious consumer will be drawn to these beauty items as they're vegan and cruelty-free, resulting in a guilt-free makeup experience that's an ideal addition to one's beauty bag. The creamy highlighter has a metallic hint that helps to define the natural high points of one's face, while the pearl pigments in the bronzer offer a glowing finish.
Image Credit: ILIA Beauty
Trend Themes
1. Summer Glow - Disruptive innovation opportunity: Develop sustainable and vegan makeup products with a focus on achieving a natural sun-kissed look for the summer season.
2. Vegan Beauty - Disruptive innovation opportunity: Create a line of cruelty-free and vegan makeup products that appeal to conscious consumers seeking guilt-free options for their beauty routine.
3. Dual-use Makeup - Disruptive innovation opportunity: Design makeup duos that combine multiple products in one, allowing for versatile usage and convenience for customers.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Integrate sustainable and vegan practices into the beauty and cosmetics industry, offering alternatives to traditional makeup products.
2. Personal Care - Disruptive innovation opportunity: Develop a range of vegan and cruelty-free personal care products that align with the ethical and environmental values of conscious consumers.
3. Fashion and Accessories - Disruptive innovation opportunity: Explore collaborations between fashion designers and makeup brands to create vegan and sustainable beauty products that complement current fashion trends.
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