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The IKEA 'SAMMANHANG' Range Appeals to the Modern Collector

 - Jul 25, 2018
References: ikea & designtaxi
IKEA offers a range of practical storage solutions for the home but the all-new IKEA SAMMANHANG range was created in collaboration with seven designers to appeal to different kinds of collectors.

The new range from IKEA includes an assortment of trays, display stands and boxes that help to elevate the presentation of one's prized possessions. While there has been a rise in minimalism and consumers opting to live with less over the past few years, IKEA's new collection acknowledges this and celebrates "guilt-free collecting."

As James Futcher, Creative Leader at IKEA Sweden, puts it: "We are very good at storage at IKEA—enabling you to pack away your things in a very rational way. With SAMMANHANG we want to explore how to touch the emotional side of storage."