The IHOP Cafe is a San Antonio offshoot of the International House of Pancakes that seems to target the coffeehouse-and-upscale-cafe set. Instead of the family-friendly diner you might imagine when you think of IHOP, the IHOP Cafe serves specialty coffees, wraps, sandwich melts, smoothies, and gourmet pancakes.
We're seeing a number of restaurants known for fast food or casual dining kick it up a notch and launch luxury offshoots to target a more discerning client base. Check out some of these restaurants below.
What's Driving This Trend
- Upscale Fast Food
- Fast food restaurants creating high-end offshoots to target a more discerning client base
- Specialty Coffees
- Food and beverage establishments expanding their menus with specialty coffee options
- Gourmet Pancakes
- Restaurant chains incorporating gourmet pancake options into their menus
Who This Affects Most
- Fast Food
- Fast food chains have an opportunity to capture a more upscale clientele by launching luxury offshoots
- Coffee
- Coffeehouses can capitalize on the growing demand for specialty coffee options
- Restaurant
- Restaurants can leverage the trend of incorporating gourmet versions of traditional comfort foods to cater to a more discerning clientele
