The consumer culture, which wants for-the-moment styles at a steal, are in for a big wake up call with the IGFM Get a Closer ad campaign. It takes commonly held mindsets, such as 'I would die for that bag' and 'I can't keep my hands off these sales,' with gruesomely dead and injured images of the laborers who made the items. The juxtapositions may be shocking, but they are in line with popular culture today.
Conceived and executed by Tom Grammerstorf, an ad agency based in Hamburg, Germany, the IGFM Get a Closer ad campaign was art directed by Enrico Hoppe with creative direction by Tom Grammerstorf himself, who also shot the images. The images were enhanced by CGI artist Felix Bader and retoucher Holger Egbers.