Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Icons of Style' Mercedez-Benz Film by Alex Prager is Theatric

The 'Icons of Style' film executed by photographer Alex Prager is an adaptation of the classic major motion picture The Wizard of Oz. Set in an LA desert, Prager managed to capture model Lara Stone above ground, literally floating within a spinning tornado. The two-minute short showcases a Mercedes-Benz SL Roadster, displaying the luxury car brand's penchant for artistic and frequently eccentric campaigns.

Stone is clad head-to-toe in business chic Calvin Klein pieces. Known for her ability to morph into a range of fashion roles, Stone's assumption of the Dorothy character proved no different. As she is carried off to the Land of Oz, Stone exudes a puzzled look, the same look that would be expected of anyone suddenly taken away from the luxury vehicle. The Roadster is left to sit pretty in the distance, allowing viewers to gawk at its glorious design.