'Logogym' is a new fitness program that involves recreating iconic logos. Many consumers have jobs that require spending long hours sitting in front of computers. This simple workout provides an easy way for consumers to squeeze some exercise time into their daily life.
Logogym is a quick cardio workout that is inspired by the world's most popular logos. The exercises involve stretching and contorting one's body into the shape of iconic logos for brands such as Nike, NBC and Chanel. While the activity may seem unusual, each exercise provides a fun and easy way for employees to exercise at work. The program was designed by 'Studio Dumbar' as a means of exploring how the human body can be used for visual branding.
Those who participate in the exercise program can showcase their body logos on the Studio Dumbar website.