Discreet Protection Motorcyclist Jackets

The ICON Merc Battlescar Jacket is Protective Yet Casual

The ICON Merc Battlescar jacket is a well-equipped piece of gear for avid motorcyclists that will provide them with a way to maintain safety when heading out for a ride without losing sight of their style needs. The jacket features a casual appearance that is relatively unassuming with a geometric camouflage across the exterior to catch the eye when off the road. The jacket is equipped inside with durable nylon paneling along with a full range of D3O impact protectors tat the back, elbows and shoulders that can be removed when not required.

The ICON Merc Battlescar jacket is priced at $200 and is paired with oversized kangaroo pockets as well as pit zips and Sportcuff to make it suited for everyday wear.

Motorcycle Safety Gear
Disruptive innovation opportunity: Develop advanced motorcycle safety gear that seamlessly integrates protective features with stylish designs.
Casual Protective Wear
Disruptive innovation opportunity: Create casual clothing items with built-in protective features to cater to the safety needs of consumers in various industries.
Removable Impact Protectors
Disruptive innovation opportunity: Design impact protectors that can be easily removed or added to clothing and gear as needed, providing flexibility and convenience.

Where This Applies

Motorcycle Gear Industry
Disruptive innovation opportunity: Revolutionize the motorcycle gear industry by introducing stylish and functional products that prioritize safety.
Fashion Industry
Disruptive innovation opportunity: Integrate protective elements into fashion items like jackets, shirts, and pants, catering to consumers' safety needs without sacrificing style.
Sports and Outdoor Industry
Disruptive innovation opportunity: Develop versatile sports and outdoor gear that incorporates removable impact protectors, allowing users to customize their level of protection based on their activities.
SCORE
2.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 7%
Freshness 9%