The Icon Airframe Statistic motorbike helmet is a helmet that is emblazoned with statistics about head injuries, namely which regions of the head are most likely to suffer an injury in the event of a crash. The statistics come from the well-regarded and aptly-named 'Hurt Report'.
The helmet is demarcated into several sections, each of which bears a percentage statistic that conveys the likelihood of that particular area of the head suffering injury. The statistics reveal that the most common area of impact is the chin, an area that's completely unprotected if you're wearing an open-face helmet. The least common point of impact is the top of the head.
The Icon Airframe Statistic manages to be covered with numbers while still looking cool, which is important if bikers are to wear it. The main goal of this helmet design, however, appears to be to spread awareness about head injury and encourage more bikers to wear helmets.