Graphically Compelling Typography

The Designers at Icinori Create Worlds out of Alphabets

Artists Mayumi Otero and Raphael Urwiller formed the publishing studio Icinori where they continue to create an array of fantastic graphic artwork. An ongoing series of theirs is 'Lettrines,' a collection of drawings that uses letters from the alphabet as the base for vibrant and diverse illustrations.

The style of each letter is entirely distinguished to the point where it appears that each letter was done by a separate artist. With some letters being used repeatedly, it's clear that Otero and Urwiller don't need much in order to be inspired to create a wide range of graphically compelling artwork.

In some instances the letters appear to be monuments within a bizarre reality, creating the sense that the individual characters are part of some vast and intricate story.

Graphic Artwork
Opportunity to disrupt the traditional art industry by creating visually stunning and diverse graphic artwork using letters as a base.
Unique Typography
Disruptive innovation opportunity in the design industry by creating distinguished and visually compelling typography that tells a story.
Illustrative Storytelling
Opportunity to disrupt the publishing industry by using letters as the main element to create intricate and visually captivating illustrations.

Where This Applies

Art
The art industry can explore new possibilities by incorporating letters into graphic artwork and pushing the boundaries of traditional art forms.
Design
The design industry can benefit from unique and visually striking typography that goes beyond traditional letterforms and creates captivating visual narratives.
Publishing
The publishing industry could incorporate illustrative storytelling using letters as the primary visual element, creating engaging and visually captivating books and publications.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 15%
Freshness 8%

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