Sizzling Sun Campaign For Iceberg Spring/Summer 2009

 - Jan 27, 2009   Updated: Jul 20 2011
References: theessentialist.blogspot & fashiontography.blogspot
The new Spring/Summer 2009 ad campaign for Iceberg goes for a sizzling sun theme that defies the name of the brand.

Models Steve Gold and Amber Valletta, wearing lots of lotion, hopefully to protect themselves from skin cancer, were captured by the prolific duo of Mert Alas & Marcus Piggott.

Sun is undeniably the predominant theme of the spring 2009 fashion ad campaigns, as you can see by the trends below.

Implications - The Iceberg Spring/Summer 2009 ad campaign really does use the sun to create some very unique lighting arrangements. The model's body almost seems to be radiating with luminosity. Have a look for yourself at this incredible ad campaign and see how it makes you feel.