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Vodka in the Rocks

 - Sep 23, 2006   Updated: Apr 28 2011
References: icejacket &
Enjoy vodka in the rocks with an ice jacket that freezes around your vodka bottle. In short, an ice jacket is a special case that you put your bottle in, fill with water, and place in the freezer. Then, you've got a stylish ice encased vodka bottle that you can use to impress your friends.

Implications - When it comes to packaging, alcohol companies have become quite creative over the years. The labels have gotten more interesting and colorful while the packaging that booze comes in is now more functional, which clearly shows with this vodka ice jacket. From this point, it becomes clear that alcohol companies should place beverages in packaging that's attractive and serves a purpose at the same time.