Rain or Shine Ice Cream recently had its ice cream containers, stationery, website and all other aspects of its identity reworked by design company Glasfurd & Walker. Now, the Vancouver-based ice cream shop has more than one way to show off that it has good taste.
The new branding for Rain or Shine playfully uses ice cream cones to form rain drops or rays of sunshine to vibrantly show off its personality and sense of fun. As well as offering a great way to visualize the brand's name, the ice cream cones are also a brilliantly subtle way to suggest that its handmade ice creams are perfect as an all-season treat, no matter what the weather is like. This is especially perfect, considering that Vancouver is known to get a lot of rain.