Iberostar’s ‘Star Camp’ Appeals to the Hotel's Younger Clientele

 - Jul 17, 2018
References: iberostar & travelweek
Iberostar’s ‘Star Camp’ is reflective of the hotel brand's efforts to put amenities in place that attract more than an adult clientele.

Launching this summer, Star Camp offers a new and exciting way for kids and parents to enjoy a vacation. The new program, which is catered to those between the ages of eight and 17 years old invites the hotel's younger guests to play, learn and socialize. Those participating can choose between a selection of activities including team sports, social events, board games, science, artistic expression and more. According to the brand, this model was inspired by Scout programs, meaning it functions based off of the core principals of empathy, education, diversity and cooperation.