I Love Ugly Eyewear Blends Geometric Styles with Monochrome Goodness
Michael Hemsworth — October 22, 2014 — Fashion
References: iloveugly.net & hypebeast
Sunglasses are no longer just a way to keep the sun out of your eyes, but rather the finishing touch on your outfit that will likely be the first thing people notice about you; I Love Ugly Eyewear looks to make sure that such a first impression is kept as cool as possible. Blending geometric styles with color variations including stark black, lucite and even tortoise shell, the I Love Ugly Eyewear collection features frames crafted from cotton fiber acetate and lenses that will withstand impact when you drop them (you'll inevitably do so).
If the standard styles of sunglasses simply aren't doing it for you anymore, the I Love Ugly Eyewear can offer a touch of demure without going over the top.
If the standard styles of sunglasses simply aren't doing it for you anymore, the I Love Ugly Eyewear can offer a touch of demure without going over the top.
Trend Themes
1. Geometric Eyewear - The trend of blending geometric styles with monochrome variations opens up opportunities for companies to introduce new materials and design patterns.
2. Durable Sunglasses - As consumers increasingly demand sunglasses with stronger lenses that withstand impact, there is an opportunity for eyewear manufacturers to innovate and develop new materials and technologies.
3. Fashionable Protection - The trend of sunglasses as the finishing touch on an outfit presents an opportunity for eyewear designers to produce more fashionable, stylish designs that also protect the wearer's eyes from harmful UV rays.
Industry Implications
1. Fashion and Apparel - I Love Ugly Eyewear's blend of geometric styles and color variations present an opportunity for fashion and apparel companies to incorporate similar designs and patterns into clothing, accessories, and other products.
2. Eyewear Manufacturing - Manufacturers can take advantage of the demand for durable and fashionable sunglasses to create innovative new materials and technologies to create frames and lenses that withstand impact while still looking chic.
3. Outdoor and Sports Equipment - As consumers demand more durable and impact-resistant sunglasses, there is an opportunity for companies in the outdoor and sports equipment industries to incorporate new materials and technologies into their products that provide better protection and functionality.
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