What's a magazine to do when two top models refuse to pose alongside this decade's biggest pop star? Issue a triple cover release, of course. Both Naomi Campbell and Kate Moss refused to pose alongside Lady Gaga for i-D Magazine's September 2010 issue.
Even though it's a shame that not all three ladies were featured together, the turnout is just as sensational. The Lady Gaga i-D Magazine cover is actually toned down for the queen of controversy, but naturally rocks. Be sure to check out the gallery for a better look at the shot.
The I-D Magazine September 2010 Issue Does a Triple Release
1. Triple Cover Release - Opportunity for magazines to generate buzz and increase sales by featuring multiple cover options for a single issue.
2. Controversial Collaborations - Opportunity for brands to create buzz and grab attention by partnering with unexpected or controversial figures in their marketing campaigns.
3. Toning Down Controversy - Opportunity for celebrities and brands to reinvent their image by presenting a more subdued and toned-down version of themselves.
1. Magazine Publishing - Opportunity for magazine publishers to experiment with new strategies, such as triple cover releases, to engage readers and boost sales.
2. Fashion and Celebrity Branding - Opportunity for fashion and celebrity brands to leverage controversy and unexpected collaborations to create buzz and enhance brand perception.
3. Photography and Art - Opportunity for photographers and artists to explore new creative directions and push boundaries by featuring controversial and unexpected subjects in their work.