What's a magazine to do when two top models refuse to pose alongside this decade's biggest pop star? Issue a triple cover release, of course. Both Naomi Campbell and Kate Moss refused to pose alongside Lady Gaga for i-D Magazine's September 2010 issue.
Even though it's a shame that not all three ladies were featured together, the turnout is just as sensational. The Lady Gaga i-D Magazine cover is actually toned down for the queen of controversy, but naturally rocks. Be sure to check out the gallery for a better look at the shot.
What Makes This Trend Stand Out
- Triple Cover Release
- Opportunity for magazines to generate buzz and increase sales by featuring multiple cover options for a single issue.
- Controversial Collaborations
- Opportunity for brands to create buzz and grab attention by partnering with unexpected or controversial figures in their marketing campaigns.
- Toning Down Controversy
- Opportunity for celebrities and brands to reinvent their image by presenting a more subdued and toned-down version of themselves.
Sectors Adopting This
- Magazine Publishing
- Opportunity for magazine publishers to experiment with new strategies, such as triple cover releases, to engage readers and boost sales.
- Fashion and Celebrity Branding
- Opportunity for fashion and celebrity brands to leverage controversy and unexpected collaborations to create buzz and enhance brand perception.
- Photography and Art
- Opportunity for photographers and artists to explore new creative directions and push boundaries by featuring controversial and unexpected subjects in their work.
