The Room — a hybrid shop in Seoul that combines delicate jewelry designs with caffeine goodness, is a hidden gem in the neighborhood of Hannam-dong. The owner, Sarah Cho, is defined by Vogue as "the Korean aesthete with a revolutionary point of view."
The hybrid shop's location is strategically chosen to be on a quieter street, as Cho values meditative and quaint aesthetics. The café is situated in an industrial space and has a simple menu, consisting of coffee, homemade rooibos chai and tasty treats. The Room also houses the Soho Studio, boasting beautiful, whimsical and delicate jewelry designs, including "enormous clustered pearl hoops [and] a cut sapphire crystal, suspended by a thin silver wire."
Photo Credits: Alex Finch
What Makes This Trend Stand Out
- Jewelry-coffee Hybrids
- Opportunity for coffee shops to partner with jewelry brands for unique customer experiences.
- Artful Retail Spaces
- Potential for retail spaces to incorporate meditative and aesthetically pleasing designs to enhance customer experiences.
- Small-scale Industrial Spaces
- Growing trend for unique and carefully curated businesses to seek out industrial-style spaces for their operations.
Sectors Adopting This
- Coffee Shops
- Opportunity for coffee shops to partner with jewelry brands for unique customer experiences.
- Jewelry Designers
- Potential for jewelry brands to partner with coffee shops to expand their customer base and market their products in unique retail spaces.
- Retail Design
- Growing trend and demand for unique, aesthetically pleasing retail spaces, which can incorporate industrial design elements to create an unforgettable shopping experience.
