Sarah Cho's 'The Room' is a Quaint and Artful Hybrid Shop

 - Apr 3, 2018
References: instagram & vogue
The Room — a hybrid shop in Seoul that combines delicate jewelry designs with caffeine goodness, is a hidden gem in the neighborhood of Hannam-dong. The owner, Sarah Cho, is defined by Vogue as "the Korean aesthete with a revolutionary point of view."

The hybrid shop's location is strategically chosen to be on a quieter street, as Cho values meditative and quaint aesthetics. The café is situated in an industrial space and has a simple menu, consisting of coffee, homemade rooibos chai and tasty treats. The Room also houses the Soho Studio, boasting beautiful, whimsical and delicate jewelry designs, including "enormous clustered pearl hoops [and] a cut sapphire crystal, suspended by a thin silver wire."

Photo Credits: Alex Finch