Completedworks takes over two floors of a space that previously functioned as a pub in London's Marylebone and transforms it into a showroom to display its jewelry and ceramics. It will also be a space to host a range of craft-focused classes as well. The studio is defined by its lime-washed walls and complemented by aluminum display fixtures for a minimally designed space.
London-based designer Hollie Bowden joins Jewsbury on the showroom's design and together, the duo looked to the brand's jewelry for inspiration. Speaking about the project, Bowden explains "[Completedworks] is known for the beauty of the textural surfaces and flowing almost baroque forms. We developed a display language that played off that, with minimal details and strict lines."
Image Credit: Completedworks
What's Driving This Trend
- Pub-transformed Showrooms
- Transforming unconventional spaces into showroom experiences to add value and increase brand awareness.
- Craft-focused Classes
- Offering specialized classes in tandem with brand showrooms to educate consumers and foster a deeper connection to the products.
- Minimalistic Design
- Utilizing minimalistic design elements to create a clean, modern aesthetic that highlights the products and reflects the brand image.
Who This Affects Most
- Jewelry
- Jewelry brands can take inspiration from Completedworks and Hollie Bowden's design to revamp traditional jewelry retail spaces and create a unique and memorable shopping experience.
- Home Decor
- Home decor brands can transform unconventional spaces like pubs into showrooms to display their products in a unique way and draw customers in for specialized classes and events.
- Fashion
- Fashion brands can use minimalistic design elements to create clean, modern spaces that showcase their products and reflect their brand image.
