You might be wondering to yourself why these images depict paper maps that have been manipulated into origami foods like a lobster, a croissant and a whole cooked chicken. Well, these three Hungry Go Where ads aim to tell consumers that they know where these delicacies can be found.
The BBDO advertising agency of Singapore designed these prints for the popular HungryGoWhere website and app that specialize in offering online recommendations for restaurants and bars throughout several major Asian cities. You can search by area or by cuisine and the effortlessness of the inquiry is made clear in these Hungry Go Where ads. You would be told explicitly where to go to find seafood, pastries and anything else.
What's Driving This Trend
- Edible Cartography
- Opportunity for innovative advertising campaigns that incorporate interactive and visually appealing edible elements.
- Food Mapping
- Potential for using maps as a visual tool to indicate the origins and locations of specific foods, creating a more informed and connected dining experience.
- Digital Restaurant Recommendations
- Growing demand for online platforms that provide easy and comprehensive recommendations for dining out, creating opportunities for expansion and improvement in the industry.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity for creative advertising agencies to incorporate food and interactive elements into their campaigns, capturing consumers' attention.
- Food and Beverage
- Opportunity for restaurants and food brands to showcase the origins and quality of their products through visual mapping techniques, enhancing consumer trust and appeal.
- Technology
- Potential to develop and enhance online platforms and apps that provide user-friendly and personalized recommendations for dining out, improving the overall dining experience.
