Huel, the beloved complete nutrition brand, recently launched Huel Protein, the only protein powder in the world to offer a 100% nutritionally complete plant-based protein that’s perfect for snacking. Whether you are looking for a protein boost, either a pre- or post-workout supplement, or a want quick snack between lunch and dinner, Huel Protein is a new way to get protein into your diet.
Huel Complete Protein is perfect for vegans and made from a unique blend of three plant protein sources - faba, hemp, and pea - delivering optimal amounts of all essential amino acids. Typically, vegan protein powders are known for having poor flavor, however, Huel has combined the more neutral-tasting pea and hemp proteins and layered them with faba protein to provide a creamy and smooth profile.
Each 110 calorie serving contains all 27 essential vitamins and minerals, as well as being a source of carbs, fiber, and fats. It’s available in six delicious flavors: Chocolate Fudge Brownie, Vanilla Caramel, Banana Pudding, Salted Caramel, Strawberry Shortcake and Unflavored/Unsweetened.
Image Credit: HEUL
Why This Trend Is Growing
- Plant-based Protein Powders
- The rise of plant-based protein powders offers an opportunity for companies to innovate and offer new and unique blends of plant proteins.
- Snackable Protein
- The trend towards snacking on protein provides an opportunity for companies to create convenient and easy-to-consume protein options.
- Complete Nutrition
- Products that offer all essential vitamins and minerals in addition to protein provide consumers with an all-in-one solution and a new avenue for innovation in nutrition products.
Industries Being Reshaped
- Nutrition
- The nutrition industry can harness the trend towards plant-based protein powders and complete nutrition and innovate new products to meet consumer demand.
- Fitness
- The fitness industry can capitalize on the trend towards snacking on protein and create pre- and post-workout snacks that are convenient and packed with protein.
- Food
- The food industry can innovate new snack products that cater to the trend towards snacking on protein, including new flavors and convenient packaging.
